Product Photo Background Shop-ready photos without a studio.

The starting layout

Products are cut out with the object model, which handles bottles, shoes, gadgets, furniture and packaging better than a model trained on people. The canvas starts at 1:1, since square images line up neatly in most shop grids, and the item is centered with normal padding so it fills about four-fifths of the frame with an even margin on every side.

Any of that can change in Compose. Tighter padding helps a small item read in a thumbnail; looser padding gives a tall object room to breathe.

Backdrops and surfaces

White and studio backdrops are open first. Beyond flat colors, the editor can draw a studio sweep, the curved-paper look where floor and wall meet without a seam, and a simple pedestal for the item to stand on. Both are generated in the page at your export size, so they are not stretched up from a small image.

Shadows that ground the item

A product with no shadow tends to float. The contact shadow is a soft dark patch right where the item meets the surface, and on a white backdrop it is often all you need. A reflection mirrors the item faintly beneath it, which suits glossy goods, watches and electronics on darker sets.

Shadow strength, softness and position are adjustable in Finish. Keep the direction consistent across a range so a catalog page looks coherent.

If the original photo already had a strong shadow falling across the table, the cutout removes it along with the table. That is usually helpful, since the new shadow can be shaped to suit the backdrop, but it means the light on the product itself may come from one side while the new shadow sits straight beneath it. Nudge the shadow's position until it agrees with the highlights on the item.

One-tap recipes

Each recipe sets the backdrop, shadow and spacing together. Apply one, then change any part of it.

• Marketplace White: plain white with the item centered and lightly grounded.
• Soft Studio: a pale sweep and a gentle shadow for a shot-in-the-studio feel.
• Premium Dark: a deep backdrop for items that look their richest against dark tones.
• Warm Minimal: a warm neutral setting that flatters home goods and cosmetics.
• Catalog: consistent framing meant to repeat across many items.

Store rules and honest expectations

Every marketplace sets its own image rules on backgrounds, dimensions and how much of the frame the product fills, and those rules are revised from time to time. The Marketplace White recipe is a sensible start, not a promise that any store will accept the file. Check the current requirements wherever you sell.

Clear and reflective items, like glassware, transparent packaging and chrome, are the hardest to cut out. Shoot them against a plain surface that contrasts with their edges, and expect to refine the mask. For a whole range of photos, the bulk page applies one recipe across the set.

Step by step

1. Open the product photo. Add a picture of the item, ideally against a plain surface.
2. Let the object model cut it out. The item is separated and centered on a square canvas.
3. Apply a recipe. Choose Marketplace White, Soft Studio, Premium Dark, Warm Minimal or Catalog.
4. Adjust shadow and padding. Fine-tune the contact shadow, reflection and margin in Finish and Compose.
5. Export. Save as JPEG for a solid backdrop, or PNG or WebP if you need transparency.

Questions people ask